The first thing you need to do is some research. This is broken down into two steps. Step one is to find as many ezines as you can that are related to whatever it is you are promoting. Remember to include publications that may be ideal for cross promotion, too. For example, if you sell accessories for recreational vehicles, then you would want to look at any RV newsletters, as well as those that are related to domestic travel, retirement, and campgrounds. The bigger your initial list, the better.
The second step in researching is to find out what you can about each of the ezines on your list. At the bare minimum you should know the number of subscribers, typical open and click-through rate, and what all of their advertising options are. If you can?t find any contact information, or you don?t get a response from them, then move on to other ezines that are more willing to work directly with advertisers.
Once you have all of this information, you should be able to start narrowing your list down to the ones that look best for you. However, you are not ready to purchase any ad space quite yet. At this point you should subscribe to any of the ezines you?re interested in. This will give you an idea of how often they send their ezine, and how often they send other promotional messages. If they publish once a month, but send out ?special offers? two times a
Source: http://businessinternettips.com/ezine-advertising-campaign/
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Source: http://visceral-doric.blogspot.com/2013/01/ezine-advertising-campaign-business.html
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