The Galaxy S4 represents a refinement of its earlier efforts, but is that enough to guarantee its success in the smartphone market of 2013?
Enter, the Samsung Galaxy S4. Despite the abundance of unique hardware from a wide variety of manufacturers, the smartphone space remains a two-horse race, dominated by Apple’s iPhone and Samsung’s Galaxy series. Arguably a triumph of marketing as much as technology, the Galaxy S3 emerged as the Android king in 2012, selling some 30 million units worldwide. Longtime foes HTC and Motorola struggled to compete with Samsung, and the Korean behemoth cemented its position as the alpha Android later in the year with the pen-toting Galaxy Note 2.
Now, as tick follows tock, it’s time for a successor to the Galaxy S3 -- and the Galaxy S4 is as incremental and familiar as its name might suggest. Rounded edges. TouchWiz. SuperAMOLED. A big clicky home button. At first inspection it seems it’s business as usual for Samsung owners.
On the other hand, the Galaxy S4’s feature list is staggering, bringing new tricks to the table beyond faster hardware and a larger screen. “Air view” can detect your hands at a distance. A front-mounted IR blaster and TV app allow the phone to serve as a viewing companion. The video player tracks your eyes. The web browser scrolls with a tilt of your head. Add to that more new software features than you can shake a very large stick at -- including everything from the Galaxy S3 -- and you’ll see why the S4 could be the most feature-laden smartphone out there. Conversely, the S4’s design -- in both hardware and software -- is essentially unchanged. Of course, not every smartphone upgrade needs to be revolutionary, and those manufacturers who’ve reinvented themselves lately -- HTC, for example -- have arguably been strong-armed into doing so by Samsung’s dominance.
Like arch-rival Apple, Samsung’s new product is all but guaranteed widespread success. The company’s colossal marketing budget and newfound consumer mindshare will take care of that. Expect a relentless advertising campaign and news of tens of millions of sales in the months ahead.
So plenty of other humans will buy the Samsung Galaxy S4 this year, but should you? Does it deserve its inevitable success, or is it all parlor tricks and gimmickry? The one place you’ll find out for sure is after the break, in our extensive Galaxy S4 review.
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Source: http://feedproxy.google.com/~r/androidcentral/~3/28RYJXoyDjE/story01.htm
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