Plus size clothing has come a long way within the clothing industry and fashion market, especially for Hawaiian clothing. In the past, the choices regarding clothing made for plus size individuals was very limited, often lacking a respect to the ever-changing fashion trends within society. The availability of different styles was quite poor and unaccommodating. The demand for a better selection has increased with the unfortunate rise in overweight individuals across the world.
The interest in the plus size clothing market has increased due to the increasing levels of obesity and eating disorders that plague a large number of individuals. The shape and size of the average person has increased throughout the years, demanding a shift in the way clothes are designed, produced, and marketed ? especially from women, who as a whole have become larger and heavier than they appeared about 20 years ago. People who are now reaching their 40s and 50s are adding to the increase in obesity ? more than 60% of this group is in need of plus size clothing.
Supplying a Market Need ? Women and now becoming more comfortable in their own skin ? and their own clothing
Retailers and designers have noticed the intense need for plus size clothing and have made strides within the market. Kapo Trading Company, a retailer of Hawaiian clothing, has seen a significant increase in its plus size clothing orders over the last couple years, so has decided to expand its plus size Hawaiian Clothing line for women?s muumu dresses. While many picture large ugly muumuu dresses as typical plus size clothing, the styles now are beautiful, vibrant and flattering.
Stacey Riska, President of Kapo Trading Company notes, ?Plus size clothing is not meant to cover a fuller figure, but to enhance it. Boxy shapes and dowdy fabrics are a thing of the past. Today, plus size clothing is vibrant, attractive and easy to wear.?
Kapo Trading Company delivers Hawaii to yo fashion coats u. Specializing in fun and authentic Hawaiian gifts, clothing, and decor. The Aloha spirit is something we live and enjoy every day.
If you would like more information about Kapo Trading Company or this topic, please contact Stacey Riska at (301) 523-3600 or email Stacey at aloha(at)kapotrading(dot)com.
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Source: http://redblouse.wordpress.com/2012/12/22/kapo-trading-expands-plus-size-womens-hawaiian-clothing-line/
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